Our Story
Not created in a boardroom.
Built from cravings, questions,
and countless experiments.
Anavrin didn’t begin with investors or a perfectly written business plan. It began with two people who couldn’t find food they genuinely trusted — and decided to make it themselves.
Two people. One conviction.
No compromises.
Mansi Shah
Founder
Jash Shah
Co-Founder
Mansi Shah
Founder — Brand, Events & VisionFor nearly a decade, Mansi worked in events and public relations — building brands, crafting experiences, understanding what people truly connect with. But behind the scenes, she faced the same problem every health-conscious person faces: every “healthy” product claimed to be clean, until you turned the pack around. Hidden sugars. Artificial additives. Ingredient lists longer than recipes. So she decided to change that.
Jash Shah
Co-Founder — Business & OperationsJash runs a toy trading business — and has for years. But alongside that, he’s deeply passionate about fitness and clean nutrition. As someone who trains seriously and thinks carefully about what he eats, he simply couldn’t find products he genuinely wanted to fuel himself with. Not a career change. A conviction. And sometimes, that’s all it takes.
Before Anavrin ever sold a single product, there were months of reading labels obsessively, studying nutrition profiles, tasting dozens of products, and rejecting anything that didn’t feel right.
The goal wasn’t to make another protein bar. The goal was to make a bar they would proudly eat every single day. In a home kitchen in Kolkata, they began experimenting. Peanuts. Dates. Whey protein. Cocoa. Dark chocolate. Real ingredients. No unnecessary fillers. No shortcuts. No pretending.
After countless trials, tweaks, reformulations, and late nights — Anavrin launched with 9 flavours of handmade protein bars.
The home kitchen where it all began — Kolkata, 2022
Our own factory — Kolkata, 2024
A Full Snacking Universe
What We Stand For
If you can’t pronounce it, question it. If it doesn’t belong in a real kitchen, it doesn’t belong in our food.
Every bar pressed. Every butter ground. Every granola roasted. Handmade isn’t a marketing line for us — it’s how Anavrin was built.
No preservatives. No artificial flavours or colours. No unnecessary fillers. No shortcuts. Not when we started. Not now. Not ever.
Built and handmade in Kolkata. Every product carries the same care that defined our very first kitchen experiment.
“We grew from a home kitchen to our own factory without changing a single thing about how we make our food. That’s the part we’re most proud of.”
— Mansi & Jash ShahWe’re not trying to be the biggest brand on the shelf. We’re building something different — a brand rooted in transparency, handmade quality, and products we’re genuinely proud to feed our own family, friends, and community.
Because at the end of the day, Anavrin was never just about snacks. It was about creating the kind of food we wished existed — and making it honestly.
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